STRATEGY, PRODUCT & TECHNOLOGY
CHINA INSIGHT. BUSINESS PERSPECTIVE.We help global teams assess opportunities, shape digital products and turn complex technology into a clear business story.
Discover the HEXU advantageAutomotive
Retail & commerce
Enterprise platforms
WHY HEXU
A senior team with enterprise experience, local business insight and hands-on delivery. Built for direct collaboration, focused decisions and practical progress.
Your strategy, product and technology leads work directly on the brief. We bring the key disciplines into the same conversation, reducing handoffs and keeping decisions close to the people responsible for delivery.
Our members have supported international automotive brands in China and worked across Chinese retail and commerce. We understand the dealer workflows, customer journeys and operating systems behind the market story.
Former IBM solutions experience meets hands-on venture building. Our background includes enterprise commerce strategy, long-range business planning and platform delivery—connecting executive ambition with commercial priorities and implementation choices.
Business analysis, experience design and engineering work as one team. Requirements, prototypes and architecture are developed in dialogue, so the commercial logic stays visible as the project moves toward implementation.
EXPERIENCE THAT BACKS THE PROMISE
Explore our industry experience ↗Our members have helped international automotive brands build and evolve customer and dealer platforms, spanning zero-to-one product development and multi-year digitalization programs in China.
Ken’s prior consulting and solution work includes a retail group’s e-commerce strategy and implementation plan, a listed business’s ten-year planning engagement, and B2C platform modernization.
Margot has supported internet ventures in completing funding rounds from angel to Series B, combining business-model development, pitch narratives, presentation design and pitch coaching.
Selected prior contributions of individual team members, not a list of HEXU client engagements. Client identities are withheld.
WHAT WE BRING
From an opportunity assessment to a product blueprint or an executive narrative. Focused engagements that combine commercial judgment, industry context and technical depth.
Investigate the market, map the business and challenge the assumptions. Turn an open-ended question into a focused opportunity assessment, clear priorities and an actionable roadmap.
Translate complex operations into a product people can use and a brief teams can build. Connect user journeys, business rules and prototypes before committing to implementation.
Test the technical assumptions behind the plan. Define architecture, data flows and integration needs, then develop the backend foundations for a clearly scoped product or pilot.
Build the argument behind the presentation. Connect business models, product value and technical detail into a persuasive narrative for investors, executives and B2B audiences.
EXPERIENCE, IN CONTEXT
Enterprise experience is the foundation of our advice. Our members have worked where customer journeys, commercial operations and technology decisions meet—across automotive, retail and business platforms in China.
Our members have worked across the automotive customer and dealer lifecycle: lead distribution, CRM, dealer platforms, aftersales, finance and performance reporting. That experience connects front-end journeys with the operating processes and data behind them.
Customer journeys
Leads · CRM · AftersalesDealer operations
Workflows · Business platformsBusiness visibility
Finance · Reporting · DashboardsExperience across omnichannel retail, store systems, commerce platforms and on-demand services. Connecting solution planning with the workflows, systems and teams needed to put it into practice.
Commerce platforms
Product planning · User experienceStore operations
POS · Back-office systemsService workflows
On-demand services · FulfillmentProduct experience with business credit, risk and ESG assessment tools, alongside service applications and internal platforms. A focus on workflows, information structure and clear presentation of results.
Assessment products
Business rules · Product logicService applications
User flows · Mini-programsInternal platforms
Admin tools · Data presentationBased on individual team members’ prior experience. Project contexts are anonymized.
THE PEOPLE
A former IBM solutions leader and entrepreneur. A product strategist with an art direction background. An engineer who connects architecture with delivery. Three complementary perspectives on one business problem.
Strategy & Transformation Lead
Ken combines enterprise consulting discipline with a founder’s commercial judgment. A former IBM solutions manager and serial entrepreneur, his experience spans omnichannel retail, commerce ventures and multi-year automotive digitalization programs. He connects executive priorities with operating processes, product direction and implementation realities—shaping solution roadmaps, aligning stakeholders and guiding delivery from early discovery through launch and iteration. His strength is making ambitious ideas commercially coherent and operationally achievable.
Product Strategy & Narrative Lead
Margot works at the intersection of business analysis, product strategy and persuasive storytelling. Her experience spans automotive customer and dealer platforms, enterprise credit and ESG assessment products, and investor-facing business plans. From zero-to-one product definition to complex workflow redesign, she translates stakeholder needs into product logic, prototypes and implementation-ready requirements. An art direction background adds a distinctive strength: making complex ideas not only workable, but clear, compelling and ready for decision-makers.
Technology & Delivery Lead
Liwei brings hands-on engineering depth to business-critical digital products. A senior backend engineer and project manager, he has led or contributed to automotive retail, finance and reporting systems, alongside commerce platforms. His expertise spans architecture, API design, data modelling and performance optimization across Java, Spring, MySQL, MongoDB and Redis. Working from requirements through launch, he translates product intent into technical decisions and coordinates implementation—giving the team a grounded view of what is feasible, what is complex and how to deliver it.
HOW WE WORK
Commission a focused assessment, a product blueprint or a defined delivery workstream. We work directly with clients or alongside consulting and implementation partners, with scope, outputs and responsibilities agreed upfront.
Business context, constraints and a shared brief.
Clear scope, staged work and regular reviews.
Agreed acceptance criteria, documentation and next steps.
YOUR NEXT MOVE STARTS WITH A CONVERSATION.
A market question, a digital transformation brief or a business story that needs clarity? Tell us the decision you need to make and the outcome you need to reach.
Tell us about your project ↗[email protected]